A lot of people are still arguing as to whether it is digital marketing is more prominent than traditional marketing. There is also a debate over whether or not digital marketing has already surpassed traditional marketing. Truth be told, many industries have switched to digital marketing. Proof of that is how traditional marketing has considerably fallen in the past year while digital marketing expenses increased by a lot as well.
What is Traditional Marketing?
Traditional marketing includes the sum of tangible items such as print ads in magazines and newspapers, posters, business cards, brochures, and billboards. It can also include commercials on radio and TV. Basically, traditional marketing is a type of marketing that is anything but digital. It is a means for a business owner to brand the logo or product. You can also say that people finding a particular brand or business via referrals are another form of traditional marketing.
Pros and Cons
Because traditional marketing has been around for centuries now, people are more accustomed to using it. Whether it be businesses or people searching, they know that finding advertisements in magazines and ads are a familiar activity that they won’t be able to stop doing anytime soon. If a business wants to reach out to the more local audience, then traditional marketing is a better choice.
On the other hand, the thing about traditional marketing that may put at a disadvantage is the fact that it is not easily measured. There are even cases when you can’t even measure the success of using traditional marketing. Another disadvantage is the fact that traditional marketing is more expensive compared to digital marketing.
What is Digital Marketing?
The digital marketing involves the use of recent technology. Some examples of digital marketing, to make a concrete idea in your mind, include social media mentions, websites, banner ads, and YouTube videos. Essentially, digital marketing is just like traditional marketing. The only difference is that you are using digital devices and platform with digital marketing. Digital marketing is also deemed to be a form of inbound marketing. The main goal is always for people to locate you. For businesses, part of digital marketing is putting out ads and content that people can find either via paid search or organic search. The more people who read your content, the more familiar your brand becomes. This is also how you develop trust with your customer base as well as build rapport with them.
Pros and Cons
One surprising benefit of using digital marketing is probably the greatest disadvantage of traditional marketing: measuring of results. Creating a partnership with the best digital marketing agency, it is very easy to measure the results of your effort with available digital marketing tools. Another benefit to this particular type of marketing is that you don’t have to a limited audience reach. You can even tailor-fit a digital campaign to suit the local audience you plan to reach out to. Digital marketing is quite interactive, especially when you make use of your social media outlets properly. Getting consumer feedback is easier with digital marketing.
However, digital marketing is not all roses. You also have to pay attention to the disadvantages that come with using digital marketing in your campaign. One of them is that you won’t be able to realize measurable success without spending a lot of time in your digital marketing strategies.
A Balance Between the Two
As much as possible, businesses should have a balance between the two. It is imperative to use digital marketing considering that the world is practically transitioning to an extremely digital environment. However, there should also be efforts put forth for traditional marketing. There are places that digital marketing can’t reach that only traditional marketing can, after all.